Corporate Branding Guidelines

We have developed this document in response to The AFM of SA’s repositioning strategy adopted by the 2021-2024 Office Bearers. The creative work contained in this book and the ideas outlined herein are for the glory of our Lord Jesus Christ, the propagation of the Christian faith and gospel, and the growth of The AFM of SA brand locally and globally.

Also, it builds on the visual traditions of The AFM of SA while reflecting our ambitions and aspirations for the future as a Church. The strength of our visual identity lies in distinguishing us instantly in the minds of a spectrum of audiences and creating our presence and character even in the absence of our officials and personnel.

Do you have any requests?

With this document, we intend to provide increased coherence in the way we present ourselves and a visual shorthand for the values, objectives and qualities which make The AFM of SA unique. It has been designed in a way that allows it to be applied across a wide range of uses whilst keeping its visual integrity and impact.

Any views, comments or requests for help with interpreting this brand book should be addressed to info@afm-ags.org

2014: During the NOB (National Office Bearers) Regional Empowerment Visits the One AFM Game Plan was introduced and workshopped with regional, network and departmental committees.

2015/2016: Regional, network and departmental committees introduced and facilitated the One AFM Game Plan with their local Pastors. During the 2016 NOB (National Office Bearers) Regional Empowerment Visits, research was conducted to find out what the current challenges were. The NOB noted that the issue of language was the greatest barriers – since the Game Plan content was only available in English.

2017: Local Pastors are introducing and facilitating the One AFM Game Plan with their Governing Bodies. Regional, network and departmental committees are overseeing this process and are supporting and encouraging the local assemblies in this regard. To address the language issue, a special Game Plan DVD resource was compiled presenting Game Plan information in four different languages: Afrikaans, English, isiZulu and Sesotho.

2018: During the NOB Regional Empowerment Visits a survey is conducted to determine current status and needs. The NOB is listening and receiving input. The results will be available shortly after the completion of all empowerment visits.

Have you introduced & facilitated the Game Plan with your Governing Body?

We want to encourage remaining Pastors and Governing Bodies to complete the Game Plan facilitation as soon as possible. In the process do not hesitate to call on the support of your regional/network committee. We also want to extend a word of appreciation to our regional structures for their efforts, support and investment in the Game Plan process thus far.